The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
Lire la suitePresents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
Lire la suitePresents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
Lire la suiteCorporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
Lire la suiteDivided into four parts covering quantitative and qualitative research approaches, mixed-methods approaches, and critical ...
Lire la suiteIn times of fierce competition in business-to-business markets strong and economically sound business relationships with ...
Lire la suiteThe world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
Lire la suiteFeaturing examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...
Lire la suiteOffers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...
Lire la suiteMany people see a weak association between marketing and sustainable development and even consider them as two incompatible ...
Lire la suiteWith this book, you'll learn: • What the day-to-day work of product management entails--and how to excel at it • Why ...
Lire la suiteExplores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...
Lire la suiteThe first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
Lire la suiteA practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
Lire la suiteProvides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
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